Privacy Policy

1. Introduction and Data Controller

Digital Ventures Media Ltd ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website UKBetGuide ("Service").

1.1 Data Controller Information

• Company Name: Digital Ventures Media Ltd
• Registration Number: 12847593
• Registered Address: 194 Belchers Ln, Birmingham B9 5RY, United Kingdom
• Email: privacy@ukbetguide.com
• Phone: +44 121 596 0066

1.2 Legal Basis for Processing

We process your personal data under the following legal bases:

• Consent: Where you have given clear consent for specific processing activities
• Legitimate Interest: For website analytics, security, and business operations
• Legal Obligation: To comply with applicable laws and regulations
• Contract Performance: To provide services you have requested

2. Information We Collect

2.1 Information You Provide Directly

Data Type	Examples	Purpose	Legal Basis
Contact Information	Name, email address, phone number	Communication, support, newsletter	Consent, Legitimate Interest
Communication Data	Messages, feedback, support requests	Customer service, website improvement	Legitimate Interest
Newsletter Preferences	Subscription preferences, interests	Personalized content delivery	Consent

2.2 Information Collected Automatically

Data Type	Examples	Purpose	Retention Period
Technical Data	IP address, browser type, device info	Website functionality, security	12 months
Usage Data	Pages visited, time spent, clicks	Analytics, content optimization	26 months
Cookie Data	Session cookies, preference cookies	Website performance, user preferences	As per cookie policy
Location Data	Approximate location from IP	Content localization, compliance	6 months

2.3 Third-Party Data

We may receive information about you from third parties including:

• Analytics providers (Google Analytics)
• Casino partners (for affiliate tracking)
• Security services (for fraud prevention)
• Social media platforms (if you interact with our content)

3. How We Use Your Information

3.1 Primary Uses

• Service Provision: Delivering website content and functionality
• Communication: Responding to inquiries and providing support
• Content Personalization: Tailoring content to your interests
• Website Improvement: Analytics and user experience optimization
• Security: Protecting against fraud and abuse
• Legal Compliance: Meeting regulatory requirements

3.2 Marketing Communications

We may send you marketing communications if you have:

• Explicitly consented to receive marketing emails
• Subscribed to our newsletter
• Requested information about our services

You can unsubscribe from marketing communications at any time using the unsubscribe link in emails or by contacting us directly.

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We share personal data with trusted third parties who help us operate our business:

Service Provider	Purpose	Data Shared	Safeguards
Google Analytics	Website analytics	Usage data, anonymized IP	Data Processing Agreement, IP anonymization
Email Service Provider	Newsletter delivery	Email addresses, preferences	GDPR-compliant service, encryption
Hosting Provider	Website hosting	All website data	EU-based servers, security measures
Casino Partners	Affiliate tracking	Click data, referral information	Contractual data protection clauses

4.2 Legal Disclosures

We may disclose your information if required by law or to:

• Comply with legal processes or government requests
• Enforce our terms of service
• Protect our rights, property, or safety
• Protect users from fraud or abuse

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new entity, subject to the same privacy protections.

5. International Data Transfers

5.1 Transfer Mechanisms

Your data may be transferred outside the UK/EEA to countries that may not have equivalent data protection laws. We ensure adequate protection through:

• Adequacy decisions by the European Commission
• Standard Contractual Clauses (SCCs)
• Binding Corporate Rules
• Explicit consent where required

5.2 Specific Transfers

• Google Analytics: Data may be transferred to the US under Google's certification mechanisms
• Casino Partners: Some partners may be located outside the UK/EEA with appropriate safeguards

6. Data Security

6.1 Technical Measures

• Encryption: SSL/TLS encryption for data in transit
• Access Controls: Role-based access to personal data
• Monitoring: Regular security audits and monitoring
• Backup Security: Encrypted backups with restricted access

6.2 Organizational Measures

• Staff training on data protection
• Privacy impact assessments
• Incident response procedures
• Regular policy reviews and updates

7. Data Retention

7.1 Retention Periods

Data Category	Retention Period	Reason
Contact Form Data	3 years	Customer service, legal claims
Newsletter Subscriptions	Until unsubscribed + 1 year	Consent management, compliance
Website Analytics	26 months	Google Analytics standard
Security Logs	12 months	Security monitoring, fraud prevention
Affiliate Tracking	7 years	Financial reporting, tax compliance

7.2 Deletion Procedures

When retention periods expire, we securely delete or anonymize your data using industry-standard methods.

8. Your Rights Under GDPR

8.1 Individual Rights

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we process your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for consent-based processing

8.2 Exercising Your Rights

To exercise any of your rights, please contact us at privacy@ukbetguide.com with:

• Your full name and email address
• Clear description of your request
• Proof of identity if required

We will respond to your request within one month.

8.3 Right to Complain

If you're not satisfied with how we handle your personal data, you can lodge a complaint with:

• UK: Information Commissioner's Office (ICO) - ico.org.uk
• EU: Your national data protection authority

9. Cookies and Tracking

9.1 Cookie Types

We use various types of cookies on our website. For detailed information, please see our Cookie Policy.

9.2 Cookie Consent

We obtain consent for non-essential cookies through our cookie banner. You can manage your cookie preferences at any time.

10. Age Restrictions

10.1 Minimum Age

Our website is intended for users aged 18 and over. We do not knowingly collect personal data from individuals under 18.

10.2 Underage Data

If we become aware that we have collected personal data from someone under 18, we will delete this information immediately.

11. Changes to This Privacy Policy

11.1 Policy Updates

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements.

11.2 Notification of Changes

Significant changes will be communicated through:

• Prominent notice on our website
• Email notification to subscribers
• Updated "Last Modified" date